Todd Snyder x FootJoy

Snyder is no stranger to playing the hits. Now, he's punched his ticket to golf's big style dance—where the ill-fitting uniform of eras past no longer rules.

Golf is old. Like, old old. We're talkin' 15th century. It wasn't until a few hundred years later that the 18-hole format was even invented. And in the (many) years since then, golf style has seen its fair share of iterations—none more impressive than the sartorial renaissance taking place in the sport today. Thanks to the pandemic, more people are finally playing golf, seeing that the sport is inherently socially distanced (especially if you're walking the course). And thanks to the convergence of emerging and established brands dipping their toes into the golf world, there's a veritable tidal wave of smart golf clothing options on the market right now. Really, there's never been a better time to be a golfer who cares about personal style.

Few designers steep themselves in the marriage of heritage, history, and progressive style more than New York City's Todd Snyder. In fact, history is more or less a prerequisite for collaborating with Snyder. "I didn't do this intentionally, but every brand that I've ever partnered with has been around for over 100 years," he told me this week when discussing the latest—a team-up with 150-year-old golf mainstay FootJoy. "When I started digging into it, and realized that they had been around for over 150 years, I was like, Bingo. That's what nailed it for me. Having that heritage and authenticity really just nailed it."

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